It’s been a crazy week at WellcomeMat! In case you’ve neglected to stop by, we’ve undergone major reconstructive surgery, and are now more beautiful (and usable) than ever.
Our weekly top five video picks, local video news snippets, our completely rational explanation of the new site navigation, and discussion highlights from the neighborhood are all comfortably housed at here on our new blog.
About us…how WellcomeMat saves the world!
Fine…a slight restatement is in order: WellcomeMat saves the world time. By way of video, we intend to drastically simplify the process of showcasing local places.
Believe it or not, Team WellcomeMat actually has fun making your life easy. All we do, all day long, is think of ways […]
We’re speaking at the Real Estate Connect Conference this Thusday (July 24th, 2PM). If you’re in the area or at the event, check out our panel, “Using Video the Right Way”. The panel will be moderated by Joel Burlem, Future of Real Estate Marketing and we have a excellent group of panelists including WellcomeMat Video Producer Fred Light. Come on out as it should make for an interesting conversation on the future of real estate video.
Savvy Agent Technology: Using Video the Right Way
Thursday, July 24, 2:00 pm – 4:45 pm
Moderated by: Joel Burslem, Inman News & Future of Real Estate Marketing blog
WellcomeMat.com highlights the top five new videos of the week to support the many agents, brokers and video producers helping to re-define the real estate buying and selling experience. Congrats to this week’s winners!
Vote for the grand prize. Each week, we’ll select one top five winner to be featured on our home page!
Video producer Hal Kench takes advantage of WellcomeMat’s chaptering tool that lets viewers skip ahead to the aspect of the home that grabs their attention. Located in beautiful Westhampton Beach, NY this oceanfront home comes with amazing views. Hal’s home video tour captures those views with great panoramic shots and nice movement throughout the video.
In Asheville, NC Gus Mujica of Compass Realty presents this bright, open home. The calming music and narrator give the home a distinct feeling of comfort. David Bonyun from Carolina Video Tours brings the video to life with nice views of the landscaping, back deck and the many details of the home.
Edie Page of Re/Max offers this waterfont retreat in Prime Hook Beach, DE. Video producer Dave Burris captures the essence of the home and area using a combination of camera techniques. The interview, shots of the neighborhood and walk-throughs give this home property tour plenty of information and eye candy for the viewer to enjoy.
Jennifer Fritz of the MDespain.com Team presents this 3 bedroom, 2 bathroom Greeley, CO home. InMotion Net video producer, Aronn Williamson, uses great edits to go from one room to another.
An oldie but goody… Christian gives a fairly good overview on what WellcomeMat is all about. Not so sure I like the green striped t-shirt but we’ll cut him some slack, he’s from Boulder.
In the case of WellcomeMat, change is usually good. This week we have changed our site navigation, making all of your old haunts even more accessible then they were before. If you’re feeling slightly out of place next time you log into WellcomeMat, don’t! Hover over the “My Dashboard” tab, and you’ll find all the pages you’re looking for.
Check out my video below for more info on how to navigate this new mothership!
Don’t get left out of the conversation. Learn what Agents and Video Pros have to say and add your opinion today!
- - - - The Neighborhood is the place for community discussion about local video marketing and production. Highlight real estate, small businesses, neighborhoods, and other places with video.
Local Online Video Advertising To Reach $1.5 Billion by 2012
Local video is more than a way to showcase your business and property—it is becoming a hyper specialized arena for advertising. Read up on the future of advertising in internet video. Viewers are tired of slick marketing campaigns, and local video is complicating advertisers’ traditional responses.
Exploring the local scene in Portland, Oregon
Even MTV is delving into the local video space. The network, paying homage to its roots, just released a montage of footage, exploring what makes Portland so unique. Portland thrives because its focus is local. MTV is beginning to get it—you should, too!
BBC to expand its local video output
Amid recent announcement from the BBC of its plans to increase local video coverage online, others in the online media sphere, specifically in radio, are less than pleased. The web is ready for more localized content; being resistant to change will only hold you back.
Next Online Gold Rush? It’s All Local, Baby
TV Week’s columnist Daisy Whitney writes what we’ve known for quite sometime: the future of online video will be shaped by localized content. It’s inevitable. Read her column for her take, and then jump in the game—the future is now!
Technology on the horizon – The Future of Video Search
During Research@Intel Day, journalists were privy to a demonstration of the future of video search—the ability to search internet videos, frame by frame. Outlandish claim or the future or video search? Read the article and decide for yourself.
WellcomeMat.com highlights the top five new videos of the week to support the many agents, brokers and video producers helping to re-define the real estate buying and selling experience. Congrats to this week’s winners!
Hip NYC style hits the screen for this fast-paced Levi Strauss & Co. video. Copious Content Founder and Commercial Film Producer Teddy Stoecklein captures the anticipation and excitement in his video of the Times Square Levi’s store grand opening. The stylish edits, along with the unique angles and camera motion, make this video worth watching.
Patrick Dougherty, a WellcomeMat Video Producer with over 20 years of Television production experience, produced this video ad for a 6 bedroom, 6 bath estate in Carmel Heights, Monterey. Take in the expansive view and relax: the narration and sights keep the viewer glued to the screen.
Go2Virtual Producer Layne Freedle seamlessly glides through this home video tour in Issaquah, WA. The skilled camera shots allow detailed viewing of the beautiful rooms and landscaped yard.
This property video tour of a fully restored Victorian home in Warner, NH features camera walk-throughs of the home, showcasing the sense of family and serenity the home fosters. With over 30 years experience writing and producing, George Packard’s use of WellcomeMat’s scene chaptering allows the viewer to easily navigate through the video.
In under two minutes, former ABC affiliate director and producer Theresa VanLieshout of Merrill, WI does a great job showing the amenities of the house for sale and surrounding neighborhood video tour. The video boasts a comfortable pace coupled with excellent camera work and narration to guide the viewer. Check out the in house theatre display!
Is it just me or have you been getting bombarded by unnecessary Facebook promotions (groups, friends, etc.) recently?
I was speaking with a human friend this week about her evolving relationship with FACEBOOK. More specifically, how it’s changed from the early days to the behemoth it’s become today. Obviously she preferred the days of old, but that wasn’t the part of the conversation that tweaked my zanplat (that’s an “ear” for you humans). She, like me and countless other beings, had lost her emotional attachment to FB. I thought to myself, “OMG!… what have humans done to her FACEBOOK?”.
What’s my malfunction with Facebook? Well, ever since I signed up on Facebook, I’ve been getting friend requests from people I don’t know. Now that’s ok because this is in fact a ‘Face’ book (community of individuals) and likewise I have total control whether or not to accept the request. What’s bothering me is that some humanoids cannot overcome their desire to broadcast their services on FB: “HEY!!! YOU!!! HAVE YOU SEEN THIS?! YEAH THIS. MY NEW PRODUCT! YOU HAVE TO TRY IT OUT. SIGN UP TODAY! SERIOUSLY. IT’S AMAZING.” So amazing that I need them [insert annoying marketeer] to broadcast their service to me while I am simply trying to connect with like-minded peeps?
I think it’s a bad idea to market your service (so bluntly) on FACEBOOK, so much so that I’ve almost convinced the guys at WellcomeMat to pull down their WellcomeMat Video profile. You might disagree with me but deep down, you know I’m right. The site is 75% to space junk (MySpace) status already. So please… don’t cheapen facebook. Don’t post, ‘Thanks for the Ad’ to someones wall. If you have a product or service to sell, promote awareness of problem you’re trying to solve, not yourself or business.
Before WellcomeMat, there was Webroot. And, when I say “there was Webroot,” I mean that I worked for an internet security company that was out-pacing Google’s growth for some time, and that it occurred because of a man named Steve Thomas. Long story short, a bunch of my colleague’s here in Boulder and beyond are dumbfounded, wondering what on Earth happened to this brilliant man, whom also happened to be a great human being.
While I’m sorry to post something on our blog that seemingly has little to do with local video, Steve helped foster an environment so charged with the entrepreneurial spirit that I sometimes wonder if WellcomeMat would have happened without him.
In any event, the message that I hope people take from this is that “The Journey” is really where it’s at: the present moment. Accomplishments might just disappear in an instant. RIP Steve Thomas.
