25 Oct 07 Objection To Real Estate Video #2: Virtual Tours Are Easier Than Video and Just as Good

Recently, WellcomeMat has been fortunate enough to find that many of the objections to the use of video in the real estate space have come to surface. We have been covering the most popular objections that we see to the use of real estate video, and have been having a great time doing it. So far, we have covered “Objection #4: Video is Only Good in Certain Niche Scenarios” and “Objection #3: I Can’t Do Video Myself”. In this post, we’ll cover the 2nd most common objection:

“Objection #2: Virtual Tours Are Easier Than Video and Just as Good”

Like it or not, online video has taken off. It is such a big deal now that online videos are being shown on television: “iCaught” on ABC, and “The Ellen DeGeneres Show” are great examples of TV shows using online video to capture the eyes of their viewers. Advancement in technology affects everyone; and, no matter what field you’re in, there can be no doubt that we are living in a world in which online video pl ays a significant role. So, what are you going to do to get consumers’ attention?

Asking yourself which is better, video or slideshows/virtual tours, is the wrong question! The question should be “why am I not using all tools available to build up the strongest web presence possible?” As if you needed to see examples of each type of medium, we have assembled a list of examples to contrast the different marketing tools side by side.

Videographers (professionally produced):

Sellers:

Virtual Tours/Slideshows:

http://tours.tourfactory.com/tours/tour.asp?t=355614
http://www.justsnooping.com/Home/Virtual+Tours/USA/Colorado/Boulder
http://www.tourre.com/portfolio/virtualtours/