Comments on: Back to What? http://blog.wellcomemat.com/2008/02/back-to-what/ Real Estate Video from the Front Lines Mon, 05 Oct 2009 21:38:52 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: WellcomeMat http://blog.wellcomemat.com/2008/02/back-to-what/comment-page-1/#comment-5225 WellcomeMat Fri, 15 Feb 2008 04:27:59 +0000 http://realestatevideo.wellcomemat.com/2008/02/14/back-to-what/#comment-5225 Here's the thing: noone trusts BS advertising, bulk anything, spam, one size fits all messaging. If what you are doing, on or off-line, isn't genuine, then you are part of the reason why real estate service professionals have such a PR nightmare on their hands. In a way, this presents a golden opportunity to anyone that is real. The industry is begging for stand out, upright, honest, high-volume, brilliant professionals. To me, "Back to Basics" represents an endearment of practices that tossed the real estate industry into the dumpster of public opinion. Do the opposite of "The Basics." Exactly the opposite. Here’s the thing: noone trusts BS advertising, bulk anything, spam, one size fits all messaging. If what you are doing, on or off-line, isn’t genuine, then you are part of the reason why real estate service professionals have such a PR nightmare on their hands. In a way, this presents a golden opportunity to anyone that is real. The industry is begging for stand out, upright, honest, high-volume, brilliant professionals.

To me, “Back to Basics” represents an endearment of practices that tossed the real estate industry into the dumpster of public opinion. Do the opposite of “The Basics.” Exactly the opposite.

]]> By: Jonathan Dalton http://blog.wellcomemat.com/2008/02/back-to-what/comment-page-1/#comment-5224 Jonathan Dalton Fri, 15 Feb 2008 03:57:36 +0000 http://realestatevideo.wellcomemat.com/2008/02/14/back-to-what/#comment-5224 My personal two cents is it's hard to beat the ROI of the Web if you do it right (and actually get leads.) Costs are minimal compared to some of the traditional methods (door knocking/cold calling aside) and you reach a far greater audience. Many of my peers here in Phoenix are just now trying to figure out how to attract clients in Canada. I've been doing it for months by reaching out electronically to them. Can't imagine a bulk e-mail to Calgary would have the same effect. My personal two cents is it’s hard to beat the ROI of the Web if you do it right (and actually get leads.) Costs are minimal compared to some of the traditional methods (door knocking/cold calling aside) and you reach a far greater audience.

Many of my peers here in Phoenix are just now trying to figure out how to attract clients in Canada. I’ve been doing it for months by reaching out electronically to them. Can’t imagine a bulk e-mail to Calgary would have the same effect.

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