But How do you Tell a Story in Real Estate using Quality Filmmaking? #icny

Storytelling in Real Estate

Every town, community, neighborhood, home, brand and person has a unique story. If you’re not telling those stories or highlighting them through the lens, your competition just may.

Earlier this month in New York City, at the Inman News Real Estate Connect, Marc Davison of 1000 Watt Consulting and our very own Christian Sterner, had a fireside chat about The Art of Storytelling. They opened the entire session up to the audience as well in order to help give more folks a perspective of how some of their fellow real estate practitioners were telling stories via quality filmmaking.

But How do You Tell Stories?

This was a question asked by the audience. Well, not everyone can. Some people just plain ol’ suck at it.

Painting a picture through the lens of a camera is an Art. When it comes to real estate, there are a number of ways to paint this picture.

One example, as Marc mentioned during the session, is to take a common question from your customers and answer it on camera. One such question that many of their clients customers from New York City had was – How is the commute from Westchester to New York City?

To answer that question, Houlihan Lawrence, along with 1000 Watt and it’s team of filmmakers, created a script and storyboard which eventually became a fantastic community video for Westchester County and anyone who wondered what it was like to commute from Westchester to New York City. But ultimately, I think that video painted the perfect picture and really showed in a great way, What it’s like to live in Westchester?

Hope you enjoy the panel video on Storytelling.

Update:

Chris Brogan just let the cat out of the bag – Make Video Better

“I’m fairly convinced that video will be an important part of 2012 because of all the mobile and tablet devices that are now out-selling their laptop and desktop brethren. Yes, there will still be a place for text, but you are now a magazine and a TV station, so get thinking about what your TV channel means.”