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Real Estate Video from the Front Lines
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02 Feb 09 Introducing Client Management!

It’s been a long time coming, but we are here to officially announce that video professionals can now manage all of their clients on WellcomeMat, and do it with style/efficiency. “Client Management” is the means by which video pros can do all of the following (and more):

Listen in below on our Friday (Feb 6th) Video Producer call as Co-Founders Christian and Phil discuss how to master Client Management and move up the ranks on WellcomeMat.


Manage your client's videos on WellcomeMat!
Some Bullet Points About Client Management:
* Add/Subtract Clients from Your Dashboard
* Upload and Assign Videos to Your Clients
* Provide Your Clients With Access to Their Own WellcomeMat Account, and Provide Them With The Most Powerful Tools Known to the Local Video Marketplace.
* Quickly and Easily Log Into Each Client’s Account and Manage Their Videos in Their Behalf.

Cheers to all of us sticking to our strengths and taking local video to the next level! Questions Wellcome.

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05 Dec 08 YouTube’s Embedded Search – The Reel Fix

Mark Robertson of ReelSEO cranked a ball out of the park today with his post about how to control the search bar within embedded YouTube videos.

I wasn’t aware of the fix for this when I put up our post on YouTube’s search function, so-as it turns out-there is control over this function (sorry YouTube).

Truth is that ad/entertainment based video sites have no place in the local scene. Yes, there are SEO benefits of sending content to specific sites (not all), but when videos ARE the advertisement (ie…local video), we are going to see the generalist sites become less and less applicable to the local cause. It’s a natural progression and one that we are actually very excited about (of course).

17 Nov 08 10,000 WellcomeMat Members – A Major Milestone Reached

It would be tough to count the number of times that a reporter or potential partner asked us “how many members do you have on WellcomeMat?” We did not talk about this number, partly because it’s better to keep competition guessing, and partly because the total number of WellcomeMat members wasn’t, in our mind, something to be vocally proud of…until now!

Few people (you know who you are) know as much as team WellcomeMat how much of a shlog local video has been. It’s been a lot like marching up a vertical, muddy slope, with a boulder strapped to your back, every single day for years on end. There hasn’t always been a lot of believers, there haven’t always been a ton of video success stories to point to and say “that’s why you use video,” and-quite simply-only people with a clear vision into the future adopt new ideas, tools and systems.

While we in no way believe that we have “arrived,” it is with great pleasure that we announce that WellcomeMat has exceeded the 10,000 member mark! We have a lot of people to thank for helping us early on and don’t forget where we come from (ever):

-First and foremost, thanks to all of our local production teams. Our common thread has always been the massive challenge that we collectively faced in making real estate and local video happen.

-Joel Burslem, publisher of FOREM (futureofrealestatemarketing.com) .
-Joseph Ferarra of Sellsius
-The Inman News team
-Rudy Bachratay of Trulia (and Sellsius past)
-Fred Light of Nashua Video Tours
-Doug Heddings of TrueGotham.com
-Erick Hersman of White African
-Dustin Luther – 4Realz.net
-Marc Davison of 1000WattConsulting
-The Active Rain Team. While they liked video enough to start a competing video platform, they are a great group of people and had our backs since way back.

19 Sep 08 Local Video is the Future of America

The massive quantity of passion behind WellcomeMat has always been rooted in our desire to make the real estate industry vastly more efficient and make stars out of local business owners: you know…locally owned coffee shops (not Starbucks), McGuckin’s Hardware (not Home Depot), Jax Fish House (not Red Lobster). You get the point right? Video was the be the property hunter’s best friend and the biggest secret weapon that the little guy/girl business owner could ever hope for. Local video is finally teetering on the brink of the inevitable explosion, yet I feel like many of us have the essence of local video entirely wrong.

Now that local video is happening and can no longer be denied/postponed, it sometimes becomes nothing more than the newest sales pitch in the local game, a means to extract money from one pocket and insert into another. We have video producers consistently asking us “how do I convince business owners to spend $______ on a video?” Here’s how: start the local video revolution! Capture the essence of your home town by celebrating the people and places that make it unique! Become known as the video pro, or company that celebrates your town better than any other. If you can’t think of ways to do this, then move! If you can’t find material as a local video producer, then from one creative person to another, you live in the wrong place.

Local video is more than just business: it is the future of our entire country and economy. Is that a big, risky, going-too-far-out-on-a-limb statement? Hell no it’s not. You want to see America go down in flames? Keep sending your money to China via Target and Walmart. You want to see our kids digging their way out of a national deficit inflicted on them by their parents and grandparents? Keep buying goods and services from companies that outsource manufacturing. Local video is 100%, entirely, whole-heartedly about helping locals to capture the majority of money being spent locally.

I am very apologetic for not being able to source the person behind the following quote. But, there has never been a more true statement about making a difference in the world than “think globally ACT locally!”

WellcomeMat - Videos Connecting People & Places