Without question, the most common question that WellcomeMat’s team gets is “how does WellcomeMat compare with YouTube?” The easy answer is to say that we don’t compare at all. The slightly longer answer is that WellcomeMat is for people and companies that consider themselves video publishers.
Video publishers are focused on integrating a branded video experience on their site and building an audience of viewers. This is why you don’t see CNN or ESPN using relying on YouTube as their primary means to reach their audience. Publishers want viewers on their site or blog, where they have control over what happens before, during and after someone watches their video(s). If building an audience or gaining new leads is what you are into, YouTube could not be any more wrong… Many times we hear people say, “I post videos on YouTube because that’s where consumers are,” or “I want to make sure that my videos are found/viewed as many times as possible.” Because WellcomeMat has been doing this real estate video thing for as long as we have, we can-and are about to-disprove all of the above. Publishers don’t get much traffic to their site using YouTube. We wrote an extensive blog post, YouTube – The Opposite Effect of Google should you want to really dive into this particular subject. But, in the spirit of progress, let’s move on and discuss the, “I want to make sure that my videos are found/viewed as many times as possible,” statement. A few weeks ago, I had this tweet forwarded to me by a buddy:
First, we must congratulate Coldwell Banker for a) devoting the amount of resources that they are in order to dive into video more than any other international real estate brand, and b) reaching 1.6MM visits to their channel. WellcomeMat’s team really does appreciate the leap of faith that they took.
At the time that the above tweet made its way into CB’s social media marketing stream, On Location’s stats looked exactly like this:
Total views – 598,778
Wow…great amount of views! Naturally, we wanted to see how our platform stacked up against the most aggressive video push in the history of the real estate industry… Halstead Properties in NYC-a brokerage with 650 agents-gathered 241,112 views On Their Website (not on YouTube). Without any advertising, without the muscle of a national marketing campaign, and without spending millions of dollars on content creation, Halstead’s view count was 40.26% of Coldwell Banker’s. Perhaps even more telling, Halstead generated these views with only 445 videos vs Coldwell Banker’s 1100 plus. One could imagine these stats being a lot more close with an equal amount of content. Halstead’s numbers were achieved – organically – using WellcomeMat’s platform, without any crazy blackhat techniques. Just the video basics being applied by the most real-estate-video-obsessed team in the industry. Add in the views that Halstead gathered via WellcomeMat’s automated distribution and they had damn near 70% of the views that Coldwell Banker had. Not bad for a couple small teams with some heart. - – -+ For More Information About the Value that WellcomeMat Will Bring to your Brokerage or Brand, click here.
+ For More Info About WellcomeMat Pro (for individual real estate professionals and the video pros that serve them), click here.