I was counting each person on the train when the conductor interrupted me over the intercom, “Next Stop, Borough Hall, Brooklyn”.
Having lost my focus, I started again, “46, 47, 48…”49 people on subway car back to Brooklyn tonight. 15 of them on mobile devices, 2 w/ print. Where do you spend your money? #publishing
Phil Thomas DiGiulio
holaphil
At the end of the exercise I had counted 15 subway riders with their mobile devices out and engaged with the “third screen”. Think about that number and then for a moment ask yourself how many strangers, friends or clients have you seen engaged in similar behaviors? It’s been reported that most people will not place their mobile phones more than three feet from themselves. Another study by MeFeedia found that mobile device users watch web video up to 2.5 times longer than desktop users.
Platform agnostic video experiences (video everywhere on any device) are becoming the rule as opposed to the exception for the American consumer. Ask any cable or TV network and you’ll find most are actively planning for this paradigm shift. Matt Strauss, Senior Vice President & General Manager Comcast Interactive Media was recently quoted saying…
With that said, here are a couple suggestions for publishing video for mobile:
3. Engage with Your Customer - Share your videos via email, your blog/website and even Twitter. If you follow suggestions #1 and #2 above, you’re giving people multiple opportunities to find and watch your video anywhere on any device — on your terms. See anecdote below.
I’ll leave you with this anecdote…
A little over a week ago, a friend asked me to protect his parking space (i.e. avoid a ticket) while he quickly ran an errand. Sitting there in his car I decided to kill some time by checking email. Just as I opened my iPhone a message titled, “PROPERTV RELEASE: Closing Time with Richard Grossman” arrived to my inbox (see images above). Ordinarily I’m quick to delete these types of marketing messages, however the message/imagery grabbed my attention and so I couldn’t help but click. A few minutes later my friend approaches the car and I’m caught watching a Halstead video right from my mobile phone. Was I focused on helping a friend avoid a parking ticket? Probably not. Was I engaged with Halstead’s brand? Absolutely.