Typically, WellcomeMat’s team goes to great lengths to not take sides on political matters within the real estate space. Why? Because it is not our place to do so.
But when it comes to our partners, there is no question as to where we stand. As strategic partners, we are here to position our customers’ video content in the best possible way – by facilitating direct traffic to their sites.
However, in light of all the chatter online last night (see links at bottom of this post), the irony of the following video is a bit too much to handle. Jim Abbott, an excellent communicator that I do not know, wisely chose to use video to make a statement about his company’s decision to stop syndicating it’s listings to Zillow, Trulia and Realtor.com.
While I don’t really have an opinion on whether or not real estate companies should syndicate their listings to aggregators, I cannot help but notice the irony of using an aggregator (YouTube) to make a statement about how bad aggregators are.
Two quotes from the video above:
“All listing syndicators have one thing in common, they act as middle men and post our valuable listing data alongside the contact information of other agents and brokers…”
“….Zillow, Trulia and Realtor.com need our listings, along with our costly professional photography, description language and virtual tours…they need them in order to drive traffic to their sites.”
Wow…powerful statements! But, Abbott Realty Group unknowingly gave the value of their video content to YouTube. Go ahead…search for their video in Google.
If they held the same belief with all their content, specifically their videos, then they would be driving folks to content hosted on their site/domain.
Recently, the Inman News team summarized survey results that they gathered from more than 1500 top producing real estate agents in their video, Diving Into the Mind of Today’s Free Agent – First Look at the Explosive Data. The following statistics really say it all about how confused the real estate industry is about what to do with video content:
- 81% of agents making more than $100,000 per year have and use a YouTube channel.
- Second to the #1 source of new business (referrals), agents listed “their own website” as the #2 most important (see minute 12:00 and on in the video)
The second most important source of new business for agents is their own website, yet they use a video site that gathers all the traffic and audience generated from their content, while presenting viewers with competing videos from other agents and brokers?
- – -
- BubbleInfo.com – Third-Party Advertising
- Inman Next – The Video That Will Rock the Industry
- Facebook – Raise The Bar
- Third party real estate listing companies, too big to fail?
- Facebook – All Realtors need to watch this video