YouTube – The Invisible Aggregator

Let me start by saying that, in any business or industry; “Ignorance Is Your Biggest Competitor…” not other companies, or in this case, other real estate agents or agencies. I’m not saying that people are stupid, but if the masses are not aware of you, your company, your product or service… or a home being for sale, it’s impossible for them to contact you or buy the home. Effective marketing helps overcome that “Ignorance Factor.” I learned a long time ago that ‘effective marketing ain’t cheap and cheap marketing ain’t effective!’ Wellcomemat’s video streaming and video players are hands down the most flexible and effective in the business… especially for real estate agents and their listing clients. They’ve got you covered for everything from SEO to Delivery to MLS compliance.

This looks like just another agent or agency trying to wrangle the procuring cause of the sale to being themselves and not a competing agent or agency, which benefits whom… certainly not the seller paying thousands in commissions! If you are trying to sell your home, do you care which agent and which company sold your home? Hell No, all you care about is results. As a seller you know you are competing with all of the other homes for sale in your area… not to mention the eff’d up current market conditions, so you want to know that your agency is making sure your home stands out over and above the rest with an “Effective Marketing Plan.” Here’s what appears to be their listing presentation; “So, Mr. & Mrs. Seller, our marketing plan is to drastically reduce exposure to your home, by taking it off of all of those FREE (because they don’t have to pay to be listed on those search engines unless they want to enhance their listings) real estate search engines and only allowing the information about your home for sale to show up on our website and in the local MLS (which by the way is a real estate search engine). This way you’ll be less competitive, and we can enhance the odds that we will be the procuring cause of the sale and get both the listing side and the buying side of the commission. As we see it Mr. & Mrs, Seller, our needs are more important than yours… so what that you are paying thousands in commissions!” Is this a discount brokerage?

If buyers are getting frustrated with obsolete information, because the homes they found were already sold, I would consider that to be a good thing. This way, when they find one that they like and see that it’s still available for a showing, they’re more motivated to act on it. I don’t know about you but, fear of loss is a motivation I love buyers to feel towards my seller’s home!

Roughly, 85% of homes are sold under a “Co-Broke” scenario, where the procuring cause of the sale is an agent working for a competing agency. Which leaves 15% for “In-House” sales by agents within the listing agency.

As an agent, I only list homes, and I never show them to buyers. Why, because statistically the home stands a  better chance of selling if my marketing plan caters to the 85% side, so I work to enhance those odds and stay out of the buyer rep side. When I tell that to home owners and they question it, I explain that my job is to gain maximum exposure to their home by marketing it effectively. If I’m out showing home after home, that pulls me away from focusing on my marketing plans. That’s like having a farm, but tending someone elses and not mine. In my area there are thousands of agents out there… let them show & sell the properties.

Also, that video was way too long and boring. Did you notice how he spoke generically and didn’t offer up or show any real stats to prove his point? I hope they are a discounter because if not, I’m sure they don’t offer discounted commission along with that discounted marketing plan.